Your key to success: optimum invitation management

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The information on this page is not about LOPEC 2021. Up to date Information will be available here as of December 2020.

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The better your invitation management is, the more successful your appearance at the trade fair will be. LOPEC can help you with your invitation management by providing free tickets. We shall explain to you briefly how best to use these with your customers.

The success of your appearance at the trade fair is dictated by how well your invitation marketing works. LOPEC works hard to ensure the right visitors come to the trade fair. However, you yourself know your customers and target groups best, so you are best placed to issue invitations to maximum effect and without wasting resources. The sooner the better. Ideally, this will be done via a variety of channels.

Your advantages of invitation marketing

  • More qualified contacts at the trade fair
  • Vouchers for your customers as a token of your appreciation
  • No costs
  • Ability to monitor success

Efficient and appreciated: vouchers for single-day tickets

In your starter package as an exhibitor, we send you free printed and online vouchers for 1-day tickets to LOPEC. These entitle the holder to visit the trade fair for a single day. Extra vouchers (online and printed) may be ordered at any time by means of order forms.

To use the online vouchers—quickly and at no additional cost—we recommend you take the following steps:

  1. You will receive an Excel file containing voucher numbers for free tickets. You can easily integrate these voucher numbers into specific invitation letters and send them as e-mails.
  2. The next step is to prepare an address file for your target group, containing all the customers and trading partners that you would like to see at the trade fair. These could be existing customers, former customers, or potential new customers. Not to mention disseminators (e.g., bloggers) and representatives of the press, of course. Assign one voucher number to each dataset.
  3. Then design your invitation letter using our prepared sample letters, which you can personalize with your own stand number and contact person. It's important to include a list of the customer's benefits here too. Tell them what fields, products, services, etc., you offer, and what the benefit to them will be.
  4. Your customers can convert their vouchers quickly and easily into tickets online with LOPEC's ticket registration option. The ticket can then be printed straight away as a Print@home ticket.
  5. After the trade fair, you can easily obtain on request a detailed list of which numbers were used as tickets.

Multi-channel communication mix

Tell your customers where they can find you at the trade fair—and when and where the trade fair is taking place. We recommend the following mix of information:

  • E-mail signature
    Refer on every e-mail to the hall and stand number at LOPEC.
  • Advertisements
    Publicize your appearance at the trade fair in your print and online advertising.
  • PR and newsletters
    Draw attention to LOPEC and your presence there in press releases and in your newsletters.
  • Social media
    Your social media channels are ideal forums for making people aware of LOPEC and your stand there.
  • Banner
    We will happily provide banners that you can use on your website or other online media.
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